research and planning: Advance consideration of Genre - linked to Audience/Industry/Exhibition

You must include Genre studies/evidence (for each artefact). you could use tables, talking head videos / comparisons/primary and secondary research. You must have deconstructions

Conventions

Definition the ‘rules’ that are generally understood and accepted when producing a media text in a particular genre. they are long accepted as the norm by an audience and although you can change them if as genres evolve if you do it too fast the audience will be confused

stage 1

the conventions, aesthetics and representation codes of your chosen media area. The codes and conventions in media can be separated into 3 distinct groups –
- Technical (camera techniques & shots),
- Symbolic (ie clothing, colours)
- Written and audio (music etc).

they can include:

• structure
• form
• narrative
• colour
• editing
• character / representations
• mise-en scene
• camera and editing work

stage 2
the conventions, aesthetics and representation codes of your chosen media genre: 

Codes

Definitiion - Codes are systems of signs, which create meaning - they are really firm and almost never broken. Codes can be divided into two categories – technical and symbolic

there can be  a number of codes:

• character codes
• plot codes
• structural codes
• cultural codes
• production codes

you could power point it

for example

stage 3
how your intended genre meets the needs of your Target Media Audience

• identify your audience and explain what they like
• genre habits
• prefered reading style - active / oppositional / passive / frequency.....
• expected generic pleasures

stage 4
how your genre meets the needs of your Media Industry:

• what are the implications for the Industry
• cost/ profit
• distribution
• exhibition
• audience responses

you will need evidence of all 4 stages to get the highest marks

this site may be of use http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Codes-and-conventions